Favourite moment of the day: changing clothes

Zanna is a bookkeeper and has a BA degree in economics, but after the economic crises in her native country, Estonia, she was forced to move to UK. Here she couldn’t get a work related to her skills, knowledges and education because of several reasons including imperfect English and absence of work experience in Britain, so now she works at a supermarket as a cook. After a day of working in the kitchen she feels annoyed by the smells and as long as I know her she was always apologizing for smelling by food if didn’t have time to change clothes after work. So it’s not surprising that this isn’t her dream job and her favourite moment of the day is changing the workwear to home clothing.

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Studies show that there is correlation between clothes and mood. On one hand the mood influences the choice of clothes. On the other hand what we wear including accessories can boost positive emotions. Moreover, for Zanna her workwear is associated with the job she’s not enjoying, so taking them off is at the same time deliverance from negative emotions. Furthermore the moment of getting rid of the workwear symbolises a pleasure of coming home and rest.

We agreed to meet for a shoot right after her vacation, so when I saw her, she looked really rested and happy. But as we had discussed the ‘moment’ and the shoot earlier, she was able to get involved really quickly, in no time she switched from a happy person with dozens of stories about her holidays to a tired worker. I suppose dressing up into her workwear acted as a trigger and made it easy to restore in mind the emotional state inherent to her post-work hours.

So I photographed her in the workwear to show how she normally feels after work. Then i shot her interacting with the clothes to depict her desire to get rid of them. Finally, I made some pictures of her relaxing happily on the couch.

The rooms had a low light and Zanna was looking aways from the main ambient source of light, window. So I decided to use a flash and a white umbrella to make the subject stand out of the shadow.

The shoot went smoothly, both of us enjoyed it and I was surprised by the enthusiasm with which Zanna got involved in the project.

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