Audience Preference Survey

Nowadays we are surrounded by photographs, we look at them even without realizing the action of looking, they are everywhere: on the Internet, especially social media, in newspapers and magazines, on billboards and much more. The aim of this survey is to find out are audience preferences and how do people perceive photography.

The survey is anonymous and consists of 10 questions with answer choices and ‘other’ option where the number of possible answers is more than seven. Two questions have multiple-choice answers because it might be too difficult for a person to choose only one.

The survey should reflect what visual aesthetics does audience prefer (editorial vs documentary style, colour vs black&white etc) and how supplementary text works (what people would like to know about an image, how much they would read etc).

Click here to take the survey.

The survey has shown that most people who took it prefer to see photographs online. Saturated images are preferred over less saturated and B&W. Photography type preferences were distributed almost evenly living just three types behind: food/object, magazine/editorial and animal photography. Visual aesthetics was selected as more important then narrative. Most people agreed that text changes perception of an image.

Regarding my photographic practice it means that if I want to interest not only those who are mostly interested in a message transmitted by a photograph, but also those who look at an image only to gain aesthetic pleasure, I need to use visual beauty of an image to draw viewer’s attention and then to transfer the message by using clues within the image and supplementing texts.

According to the survey, most people read texts that come with photographs, but mostly 2-4 sentences and are interested in information about a subject. I will use this findings when working on my final project exhibition, I will supplement my photographs with short texts about the subjects.

The survey enabled me to understand two significant things: everyone enjoys looking at photographs and  most people are often triggered to think. This means that by using right methods, most people can be influenced by photographs. That’s why ethical issues are extremely important when creating a photograph.

(Outcome 4)


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